Cleansers, toners, creams, serums, masks... There are so many products available in living and natural cosmetics that it's sometimes difficult to know which one you need.
Today we want to talk to you about facial serum and give you some tips on how to choose one, how to use it, and when to apply it.
What is a serum?
As Victoria Sánchez , Cosmetologist and CEO of Saper, explains in the following interview on the television program En Compañía: “ A serum is a complement to the moisturizer we use daily . The serum can be used either at night alone because that is when the process of cellular regeneration in the skin occurs. A serum has a very high concentration of active ingredients or, for example, for very dehydrated skin, which is very malnourished. You can apply a few drops of serum before applying the cream in the morning and then in this way we provide extra nutrition and a contribution of active ingredients and our skin will be more comfortable all day long.”
What is a serum for?
Facial serum is a thin-viscosity topical product with a very high concentration of active ingredients . It has a light texture so it is quickly absorbed by the skin and penetrates its outermost layer.
This allows it to reach the cells in the deeper layers : this way, when the cells come to the surface, you will have vibrant, radiant skin.
Its powerful formula cares for your skin from the inside out. From the inside out.
This would be the general definition of a serum. But in reality, each one has a specific function depending on the skin that uses it.
Serum for all skin types and ages
There are different types of serums with different effects on the skin. These include:
- Revitalizing serums
- Anti-wrinkle serums
- Moisturizing serums
- Antioxidant serums
All of them generally help skin look smoother, softer, and brighter. They achieve this by acting directly on the epidermis , the inner layer of the skin, and strengthening the protective barrier, thus reducing daily damage from pollution or contact with toxic elements.
Even so, if you want to take full advantage of its benefits, it's important to consider your age, skin type, and the type of active ingredient you want.
What is the purpose of this natural treatment?
Reduce dark spots, brighten skin, reduce blackheads or acne, treat excess sebum or fine lines...
You don't have to be an expert to use the right serum. You can write to us and we'll provide personalized support so you can choose the formula that best suits your personal needs.
Because if we know one thing, it's that no natural, organic serum can harm you ; anyone can use it. It can only help, never harm.
The best and most recommended serums:
At Saper, we are very aware of the importance of using 100% organic ingredients in all our formulations , natural elixirs that we make in our own laboratory.
That's why we consider them the best on the market; because we've made them with great care, attention, and respect for the planet .
These are our recommendations:
Perfect Balance Serum : Based on jojoba, hazelnut, and argan oils, this serum is ideal for oily and combination skin. It balances acidity and regulates oil production. It absorbs quickly and leaves a silky, even dry skin feel, and prevents premature aging.
Radiant Skin Serum : with a concentration of 7 active ingredients, this anti-aging serum combats premature skin aging, regenerates and softens sun spots, corrects photoaging, evens out skin tone and deeply nourishes. 
Night Elixir Anti-Aging Serum : Awarded the best facial serum in oil at the 2021 ORGANICS CLEAN AWARDS, this cocktail of 20 botanical active ingredients supports the natural production of collagen and elastin, giving your skin all the energy it needs to glow and illuminate any area. This facial elixir has firming effects and deeply nourishes. 
All of our serums are highly nourishing and prevent skin dehydration. They are certified by BioInspecta under the BioVidaSana standard, 100% natural, and contain over 90% organic ingredients. They are also vegan and cruelty-free.
How to apply the Serum?
And you might wonder, how to use facial serum?
A great thing about serum is that you don't need a lot of it to use . It's best to apply it after cleansing your face and before applying moisturizer. This allows your skin to absorb all of its ingredients and, therefore, nutrients.
If the serum has an oily texture , apply a maximum of 5 to 10 drops to the palm of your hand. Rub the liquid together to warm it and, with your fingertips, gently dab it onto your face. You can gently massage it onto your cheeks, forehead, and chin, avoiding contact with your eyes and distributing it evenly over your face. You can even apply it to your neck and décolletage.
If it's an emulsion, meaning it has a creamy texture, apply 2-3 pumps to your fingertips and spread it with a light massage over your face, neck, and décolletage.
Once you've completed this little ritual, it's time to apply moisturizer if you have very dry skin. In many cases, using a serum will be sufficient.
At the end of each product on our website, you'll find a video tutorial where you can see all the details and types of massages. But we've left the video here in case you'd like to watch it now.
When to apply the Serum?
And once you know how to apply it, you may have the following question: when should you apply facial serum?
Applying the serum should be easy, and adding it to your beauty routine shouldn't be a problem.
You can use the facial serum twice a day: once in the morning and once at night.
Another good option, if your skin is not extremely dry, is to use a cream during the day and a serum at night.
At the very least, we recommend that you always opt for the nighttime one: you'll see how the next day you'll wake up with brighter, more radiant, fresher, and healthier skin.
Read the following article if you want to know the difference between a serum and a cream .
