Talking about natural cosmetics can sometimes be a bit tricky. The word "natural" often evokes two different concepts, depending on how people look at it.
On the one hand, it brings us closer to the world of plants, of greenery, of purity, of effortlessness, and of slowness. Because nature requires its own time.
On the other hand, and in a completely erroneous and distorted way, there are people who view natural cosmetics, and especially organic and botanical cosmetics, as a placebo, as something that doesn't work efficiently, as a myth used by startups.
And this isn't the case. That's why today we want to debunk the most common myths about natural cosmetics in general, and organic cosmetics in particular.
What are the false myths about natural cosmetics?
The false myths about natural and organic cosmetics are the following:
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"Organic" and "natural" mean the same thing . This isn't true. Synonyms for "organic" are "ecological" or "biological." The word "natural" is too general and flexible: many companies abuse this term in their marketing campaigns, placing this concept on packaging to associate themselves with the pure and clean world of plants and botany. However, this doesn't prove that the ingredients are of high quality: and let's remember that the quality of an active ingredient lies in its clean, residue-free origin, that is, ecological, biological, organic.
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Organic cosmetics aren't effective enough . This isn't true either: nature contains all the tools to care for the temple we inhabit (the body), both inside and out. What's more, if we're looking for something that has a positive effect on all levels and doesn't cause any side effects, organic cosmetics are the best option. Plants, flowers, tree fruits, and vegetable oils, when properly prepared, used, and combined, are a true elixir of health and beauty.
- Organic cosmetics are more expensive . This is entirely relative. First of all, there are cosmetics with ingredients derived from synthetic chemicals and chemicals that are much more expensive than organic cosmetics. And second, considering that organic cosmetics are more effective in the long term than conventional cosmetics , and that the amount used is much smaller, we cannot say that organic cosmetics are more expensive than conventional cosmetics.
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Accessing organic cosmetics is difficult . Fortunately, this isn't a reality either. We are increasingly becoming small, niche or signature cosmetics companies. We try to be present in both offline and online channels, offering the same features and services as any traditional cosmetics brand. We may not be able to cover many countries, but being local is also part of the ethos of a sustainable company. Instead of trying to cover many markets, we focus on the one closest to us and let other niche cosmetics companies do the same locally.
- Making homemade creams is the same as buying Earth-friendly cosmetics. The years and years of study, exploration, and experimentation that go into an organic cosmetics company with its own laboratory like ours cannot be compared to trying to create your own creams at home using the ingredients you have on hand. We have specialized machines to create certain processes and transformations, without altering the composition and quality of the meticulously selected ingredients . We have access to plants and flowers that you can't find in the supermarket. We have conducted thousands of tests to find the perfect formula. We offer personalized advice for each case... if you feel like making an avocado mask at home from time to time, go ahead! But don't expect the same results as a botanical and organic cosmetic.
These are the most common myths you'll hear or read about natural and organic cosmetics.
We've written several articles on the subject to help you differentiate between the two options, learn how to read labels, understand what endocrine disruptors mean... because in addition to taking care of your skin, we want you to understand everything well.
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