Talking about natural cosmetics can sometimes be a bit complicated. The word “natural” usually awakens two different realities, depending on how people look at it.
On the one hand, it brings us closer to the world of plants, green, pure, effortless and slow. Because yes, because nature requires its own time.
On the other hand, and in a completely erroneous and distorted way, there are people who see natural cosmetics, and especially organic and botanical cosmetics, as a placebo, as something that does not work efficiently, as a myth used by emerging companies.
This is not the case. That is why today we want to debunk the most common myths about natural cosmetics in general, and organic cosmetics in particular.
What are the false myths about natural cosmetics?
False myths about natural cosmetics and organic cosmetics are the following:
- “Organic” and “natural” mean the same thing. This is not true. Synonyms for “organic” are “ecological, biological”. The word natural is too general and has a lot of flexibility: many companies abuse it for their marketing campaigns, placing this concept on packaging to associate themselves with the pure and clean world of plants and botany. However, this does not prove that the ingredients are of high quality: and let us remember that the quality of an active ingredient lies in its clean and residue-free origin, i.e.: ecological, biological, organic.
- Organic cosmetics are not effective enough. This is not true either: in nature we find all the tools to take care of the temple we inhabit (the body), both inside and out. Moreover, if we are looking for something that has a positive effect on all levels and does not cause any side effects, organic cosmetics are the best option. Plants, flowers, tree fruits and vegetable oils, well elaborated, used and combined, are a true elixir of health and beauty.
- Organic cosmetics are more expensive. This is completely relative. First of all, there are cosmetics with ingredients from synthetic chemistry and chemistry that are much more expensive than organic cosmetics. And secondly, taking into account that the effect of organic cosmetics is more effective in the long term than that of conventional cosmetics, and that the amount to be used is much smaller, we cannot affirm that organic cosmetics are more expensive than conventional cosmetics.
- Access to organic cosmetics is difficult. Fortunately, this is not real either. There are more and more small cosmetic companies that produce signature or niche cosmetics. We try to be present in both offline and online channels, offering the same features and services as any traditional cosmetics brand. We may not be able to cover many countries, but being local is also part of the ethos of a sustainable business. Instead of wanting to cover many markets, we focus on the one closest to us and let other niche cosmetic companies do the same in their locality.
- Making homemade creams is the same as buying earth-friendly cosmetics. You can’t compare the years and years of study, exploration and experimentation that go into a company’s organic cosmetics with its own laboratory like us, with trying to create your own creams at home using the ingredients you have on hand. We have specialized machines to create certain processes and transformations, without altering the composition and quality of carefully selected ingredients. We have access to plants and flowers not found in the supermarket. We have done thousands and thousands of tests to find the perfect formula. We offer personalized advice for each case… if from time to time you feel like making an avocado mask at home, go ahead! But don’t expect the same result as a botanical and organic cosmetic.
These are the most common myths you will hear or read about natural cosmetics and organic cosmetics.
We have written several articles on the subject to help you differentiate between the two options, learn how to read labels, understand what endocrine disruptors mean and what they do not mean.
… because in addition to taking care of your skin, we want you to understand everything well.
A company’s transparency is fundamental to creating a healthy and lasting community.